What do Google Ads Cost?
Google Ads | November 4th, 2022
Contributor Phil Robinson. Partner, Founder + CE
You’re probably familiar with the saying, “You have to spend money to make money.” It certainly applies to Google Ads campaigns. But what exactly is the cost of running a successful Google Ads campaign? Let’s start by debunking some myths and breaking down the facts behind the cost of Google Ads.
The Cost of Google Ads Spend
The first thing to consider when thinking about what do Google Ads Cost, is how much you can realistically set aside for your ad budget. It’s important to think about both the upfront costs as well as long-term costs (e.g., maintenance, optimization). The amount that you decide on will largely depend on your business size and goals.
The cost of ad spend will vary depending on the type of campaign you are running, what keywords you are targeting, and how competitive your industry is. But generally speaking, most campaigns will cost around $1-$2 per click or an average cost per click (CPC) between $0.50 -$2.00 depending on your industry and niche.
However that’s just for starters; there are also other factors that affect CPC such as keyword competition, quality score and location targeting so keep that in mind when setting up a budget for your campaign.
The good thing with Google ads is you can choose a monthly budget – and you won’t spend more than that. For example, a small business may choose to budget $500 per month, while a larger enterprise may spend upwards of $50,000 or more per month.
Paying Someone To Manage Your Ad Account
You may be wondering”Can manage Google Ads Myself?. Well, the short answer is yes. If you have experience with Google Ads, and the time then it’s definitely an option. And you should do it. But if you don’t have the experience then it might be worth hiring someone to do it for you. Especially if you plan on running multiple campaigns at once or have a larger budget allocated for Google Ads. We have seen people in the past spend thousands of dollars on Google Ads – And not even know if they’re working,..
An expert who knows the ins and outs of Google Ads can help increase efficiency while reducing waste. The cost depends on the size and complexity of the account but usually starts around $500 -$1000/month plus any additional fees associated with managing the account such as setup fees or performance bonuses (if applicable). On top of that, many agencies charge a percentage commission based on total ad spend which can range anywhere from 5-20%. This is to cover the admin costs and risk for taking on the ad spend costs. This is an opportunity to save on what Google Ads cost you, by asking if you can pay the ad spend directly to Google. Personally, we prefer it that way.
Ad Spend Optimization
Finally, one of the key components of running a successful Google Ads campaign is optimising your ad spend for maximum ROI (Return on Investment). This involves analyzing data points such as impressions, clicks, conversions, keyword performance metrics, and more in order to determine where your ads are performing best—and where they could use some improvement. While this process can be time-consuming and tedious without help from specialised software tools like Campaign Manager Pro or AdEspresso Pro, investing in optimization services will ultimately save you money in the long run due to increased conversion rates and greater ROI potential.
There’s No one-size-fits-all
The true cost of running a successful Google Ads campaign varies widely depending on factors such as:
- business size and goals
- ad budgets allocated for each campaign
- pay-per-click management fees charged by external professionals (if applicable),
- ad spend optimization services utilized (if desired).
When it comes down to what Google Ads Cost, it’s something you need to factor into the bigger picture. You may be asking “Does doing google Ads help my website ranking?” or “how much should I spend on Marketing as a whole then?” And just like Google Ads Cost – There’s no one-size-fits-all answer here. Only you know how much money you want (or need) to invest in order for your marketing efforts to pay off in spades! True success with Google Ads requires careful consideration of all these factors—so take your time when making any decisions about launching an advertising campaign via this platform!Back